The Blend success story began in Vejle, Denmark in 1993 when the company dedicated itself to bringing affordable fashion to the market in new ways. Excitement around the brand grew quickly as the company gained the loyalty of self-confident young people in numerous countries.
The collections present a powerful selection of contemporary European styles and carefully crafted jeans built for urban living. Competence and true craftsmanship are behind the Danish jeans label that appeals to a youthfull free spirit. Our most important values? Authentic roughness, commercial consistency, colorful universe, desirable products and off course denim heritage.